Duties of a Social Media Intern
So you are getting ready to be hired as an intern for the summer. It is important to understand what is expected of you by your employer. With so most companies today fiercely competing for dominance in the social media market, interns will have to be ready to adjust to added responsibilities in their places of work. In this page, we are going to show you some of the duties of a social media intern. There are many of them, but we will give deserved credits to some of the duties.
There could be numerous social media duties a company might give to an intern, so here we outline some basic social media duties that the intern might be expected to perform during the summer or holiday / vacation periods.
1.Research for the Social Media
Some company marketers usually make the mistake of giving their marketing pitch first before even getting to the potential client.
Having the knowledge of the social media activities used by the client will give the company an edge in reaching him.
Is the client blogging, using Twitter or Facebook? How do they prefer to be contacted? These are questions the intern is expected to answer through a social media research.
2.Social Media Review
The intern can also be asked to choose any social media platform of his choice and give an overview of the platform. This gives the company the appropriate information as to how to get their business involved there.
Your reviews, feedbacks / suggestions are very important to the company, because it helps them in providing excellent services to their customers. Also, your reviews are good marketing strategies- others will be attracted to their business after reading your review.
3.Monitor website/blogs of related business
Every company needs to be in touch with what their competitors are doing, as well as know what people who use their services and products think. So, interns can help monitor the activities of blogs that discuss related topics, and also follow websites that do similar things.
When the intern discovers sites or blogs that offers the same services just like the company, all they will do is to let the company know. They should also know the features that made those companies great; that is things that people love about those companies. Discovering those things will help them in incorporating better qualities into their company. This will go miles in enhancing the companies.
Most interns are already web savvy and this can be very useful to the company hiring. As an intern you could be asked to critically analyze the company’s website and online activities; and provide your views for further improvements on them.
This is important especially when it has to do with the difficulty or ease at which clients make purchases or receive services on the company’s website.
5.Analysis of Competition
Using social media, you as an intern can be asked to make an outline or prepare a profile that details the activities of the company’s competitor. This offers the company useful information on how they can replicate any success achieved by their competitors in the social media.
6.Creating and Managing Social Media Accounts
With so many social media platforms these days, it can be a real challenge to keep up with the necessity of updating profiles, responding to followership (as in Twitter), comments, and likes (as in facebook) and ensuring that a particular social media platform does not look empty and uncared for.
The intern can take the responsibility of adding necessary data to all the platforms where the company has presence.
In cases where the profiles of the company’s executives are to be profiled, they will also be required to ensure that the data is consistent across the several social media platforms. On platforms like Twitter, facebook and so on, the kind of background used, or the timeline picture used should be congruent.
And so with the above duties, you can better prepare for the summer as an intern. If you are an executive looking for ideas on how to improve your social media presence using the services of interns, we hope the information above will surely help you in a great way.